strong control, thickness and fullness

VO5 Styling Gels have Aquascreen™ technology to give you long lasting hold, even in damp or humid conditions. firmHold gel is ideal to sculpt, mould and shape beacuse it adds fullness and definition to all styles. Easy to wash out.

You can use firmHold Styling Gel on damp or dry hair. Simply apply the gel evenly and work it through your hair from roots to ends. Then mould your hair into shape and leave it to dry naturally or style it as you wish. Top Tip For maximum lift, apply this firmHold Styling Gel to wet or damp hair and then blow dry. For extra texture and definition apply the gel to dry hair on individual strands.